(Via The Cult of Mac Blog)
Pretty much closing the barn after the horses have fled, Microsoft employees avoid using "Podcast" and sub the term "blogcast". (This is attributed to the Seattle Post-Intelligence also known as the Seattle PI...of course, here in the Pac NW many consider that to represent Probably Incorrect.)
Now, call me kooky, but it's called a podcast because you send the content to an iPod. As in broadcast, where you cast the content broadly. Notice the content itself isn't addressed, just the destination of transmission.
"Blogcast" suggests the type of content (one doesn't send the content typical of a podcast to a blog, after all) rather than the destination.
More importantly, how do they expect me to watch a blogcast on my iPod shuffle?
Besides, how does Microsoft think all the window manufacturers felt after they came out with Windows waaaaay back when? Did Andersen and Pella shift their product marketing from "windows" to "Planely Transparent"? Nope.
Strangely, I can't find any official Microsoft podcasts on the iTunes podcasting site. Mebbe there's something in their Communist-Dictatorship-Friendly blog portal...